Santa Monica is a coastal city where Southern California’s laid-back beach vibe meets a dynamic urban experience. With 3.5 miles of sandy shoreline, iconic landmarks like the Santa Monica Pier and a walkable downtown neighborhood filled with world-class dining, shopping and entertainment, the city offers something for everyone. Its commitment to sustainability and outdoor living provides plenty of opportunities for biking, hiking and exploring nature – all just minutes from the heart of Los Angeles and LAX. Santa Monica is the perfect blend of relaxation, adventure and culture.

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FAM highlights include:

• Explore the Santa Monica Pier and Beachfront: Travel agents will experience the iconic Pier, beautiful sandy beaches and stunning ocean views.
• Hotel Site Tours: Agents will tour eco-friendly, oceanfront hotels showcasing Santa Monica’s commitment to sustainability.
• Biking along the Ocean: A scenic bike ride along the famous Marvin Braude Beach Trail will offer a true taste of the city's outdoor lifestyle and views of the Pacific.
• Dining and Shopping in Downtown Neighborhood: Enjoy local cuisine at top restaurants and explore the vibrant shopping scene along the Third Street Promenade and at Santa Monica Place.

‍Dates: July 14-15, 2025 (2-Day FAM; concludes in the mid/late afternoon on July 15)

‍Spots: 8 agents (minimum 4)

Host Accommodations: Single occupancy rooms

‍Criteria: This FAM is open to general leisure FIT agents who reside in Australia, New Zealand, UK, France, Germany, Mexico, India and the U.S.

Click here for the full itinerary

Register: Click here to express your interest in joining this FAM. Download and complete the form and email to trade@santamonica.com and tmcgovern@santamonica.com

To participate in any famil you must qualify for Global Gathering 2025 and have approval from your leader. Please read the FCTG GG FAMIL Terms and Conditions below before applying for a famil.

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