Santa Monica is a coastal city where Southern California’s laid-back beach vibe meets a dynamic urban experience. With 3.5 miles of sandy shoreline, iconic landmarks like the Santa Monica Pier and a walkable downtown neighborhood filled with world-class dining, shopping and entertainment, the city offers something for everyone. Its commitment to sustainability and outdoor living provides plenty of opportunities for biking, hiking and exploring nature – all just minutes from the heart of Los Angeles and LAX. Santa Monica is the perfect blend of relaxation, adventure and culture.

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FAM highlights include:

• Explore the Santa Monica Pier and Beachfront: Travel agents will experience the iconic Pier, beautiful sandy beaches and stunning ocean views.
• Hotel Site Tours: Agents will tour eco-friendly, oceanfront hotels showcasing Santa Monica’s commitment to sustainability.
• Biking along the Ocean: A scenic bike ride along the famous Marvin Braude Beach Trail will offer a true taste of the city's outdoor lifestyle and views of the Pacific.
• Dining and Shopping in Downtown Neighborhood: Enjoy local cuisine at top restaurants and explore the vibrant shopping scene along the Third Street Promenade and at Santa Monica Place.

‍Dates: July 14-15, 2025 (2-Day FAM; concludes in the mid/late afternoon on July 15)

‍Spots: 8 agents

‍Criteria: This FAM is open to general leisure FIT agents who reside in Australia, New Zealand, UK, France, Germany, Mexico, India and the U.S.

Register: Click here to express your interest in joining this FAM.